Less Known Facts about Paid Ads

Driving traffic to websites has become the number one challenge for any online marketer. This fact has created great competition and numerous new promotion alternatives but at the same time it has also attracted large website owners into speculating and increasing ad costs for certain categories of promotions. Also interesting and less known about this competition is the fact that some policies of ad websites do not include very accurate information about the ad results for the money paid to send traffic to other web sources.

Hence, in order to know where you stand as an online marketer, there are a few details you should consider in terms of efficiency, while deciding upon the most appropriate paid ads alternative for your business. This is because you should make your choice wisely while being aware that leads don’t always turn into sales if the target audience is not the right one, which makes such Clickbank automatic suggestions not so reliable if we consider the results generated for your website.

First of all, by judging the great popularity that Facebook Ads have been having during the past years, we may notice the fact that most marketers turn to these alternatives somehow inertly, since they usually represent the first choices that come to our minds when aiming to great traffic. This is nonetheless true, however it has been proven that a successful marketing plan should consist of a combination of more advertising plans that would eventually create a reliable comparison between them and finally help us choose the best for our traffic and lead requirements. This means that a Facebook Ads campaign works very well with the correct target audience chosen, while combined with a quality Clickbank campaign or Fiverr ads.

Moreover, the greatest challenge is apparently easy to solve if we judge by the metrics offered by these websites and by the audience suggestions they offer, however the results are not always as satisfactory as we may have considered in the first place. This is because many of these websites have hidden gimmicks to their policies that we do not always find or take into account in the first place. For example, there is a less known Facebook Ad policy by which, if you pause or stop the ad for you page, the impressions and clicks to your posts decrease with approximately 84%, even if the number of your page fans have doubled in a couple of days for example. This has been declared by Mark Zuckerberg in 2012 and has not been included in the official set of policies as the percentage is permanently subject to modification.

The news has disappointed many of the Facebook Ads users lately, who started using other options as well, mostly Clickbank alternatives, which allow an easy choice of target audience. However, until you form an objective opinion on what works best, the investment of time and money is mandatory.

Hence, in terms of efficiency, an advisable plan to make is one that includes a mixture of ads, like the choice of Facebook or Fiverr Ads used in parallel with Clickbank for example, this way being able to compare the results in channels that offer a similar advertising platform, with the clicks or impressions counted by calculators offered by the specific ad websites used at a certain point.